I think we learned about mostly from magazines and online music forums. What were some of your early experiences with music-production technology back when you started? This is underlined by their unique combination of instruments on stage. People around the world started to hear about us, and that was so exciting.Ĭaravan Palace’s genre-blurring sound combines the disparate worlds of Gypsy jazz and electronic music. A bunch of TV shows and some radios plays later, and the first album ended up going Platinum in France. Then a French label, Wagram, took a risk and signed us. Our style was too weird and no one knew how to sell it! But people were pushing the project on social media and we got a lot of plays and a lot of word-of-mouth. We had an independent manager/producer called Le Café de la Danse early on and at that time, he really struggled to find a record label. Yes it’s been 100 per cent via social media, through Facebook and the late MySpace. Your route to success stretches right back to the early days of MySpace, right? Thanks to high-profile TV appearances, they’ve shifted more than a quarter-of-a-million copies of their third album, 2015’s (aka Robot Face) and sold out just about every tour since its release.Īhead of Caravan Palace’s fourth album, Chronologic, out this Friday (30 August), we catch up with the band’s Arnaud Vial to discuss everything from success in the internet age to a mass of gear spread across several of the band’s studios. That’s quite a set of stats and back in the ’real’ world, they’ve not done too badly, either. Then there are the close-to 1.2 million YouTube subscribers and the single Lone Digger, that has notched up 230 million plays on the platform alone (out of nearly half a billion for the band in total across YouTube).
Just check out this stream of stats: the band has had 2.1 million video uploads on TikTok (one of the world’s most-used video apps) they enjoy 1.5 million monthly listens on Spotify from a half-million audience which has resulted in no less than half-a-billion Spotify streams. The band began playing rock and more grungy guitar music, but have spent the last decade honing a sound that blends jazz and dance, all the while garnering a following that has helped notch up those numbers in record fashion. Views, hits, likes and streams define bands and while they might not equal cash, they can certainly reap rewards… eventually.įrench band Caravan Palace know all about how using social media and the video format can reap rewards. Nowadays, while chart success might still be the goal for some, we now live in a multi-platform, stat-driven world. Did your last single scrape into the Top 40 at number 39? Your days are numbered. It would indicate sales, success and serve as a good predictor for how long said act would last. Back in the day, a single or album chart position could define a band.
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